# PILATO — Full Content for AI Ingestion Canonical source: https://pilato.in Last updated: 2026-05-12 --- ## Brand **PILATO** is a direct-to-consumer FMCG brand from India making premium pasta, vermicelli, and wheat products for health-conscious millennials and Gen-Z. Founded 2024. FSSAI certified. Made in India. **Brand promise:** *Swaad bhi, sehat bhi.* Taste plus health. Every product made from 100% durum wheat, with zero maida, no preservatives, and no added colour. Every pasta pack ships with a free authentic Indian pasta masala sachet inside. **Brand colours:** - PILATO Red — #DC2626 - Pilato Gold — #C8860A - Cream — #FFF8F0 - Charcoal — #1A1A1A - Fresh Green — #16A34A --- ## The Belief Choosing healthy should never mean compromising on taste. Every PILATO product is made from 100% durum wheat — the same gold standard used in authentic Italian pasta — but brought to Indian kitchens with flavours that feel like home. No maida. No preservatives. No added colour. Just real wheat, pressed through bronze dies and dried slowly the way pasta was meant to be. --- ## Standards (Promises Kept) 1. **100% Durum wheat** — the gold standard semolina, hardest variety, prized for protein and bite. 2. **No maida** — refined flour never enters our production line. 3. **No preservatives** — slow-dried, naturally shelf-stable. 4. **No added colour** — the golden hue you see is the wheat itself. **Trust marks:** FSSAI Certified · Made in India · 100% Vegetarian · Bronze Drawn · Slow Dried --- ## The Craft (Process) 1. **Grain selection** — durum wheat sourced for protein and texture. No blending. No softer substitutes. 2. **Bronze drawing** — dough pressed through bronze dies (not Teflon). The rough surface holds sauce. 3. **Slow drying** — dried gently over hours, not minutes. Preserves protein structure and locks in flavour. 4. **Honest packing** — sealed with a free authentic Indian pasta masala sachet inside every pasta pack. --- ## Four Principles 1. **Purity** — every product starts with 100% durum wheat. No shortcuts, no substitutes, no maida. 2. **Transparency** — what you see is what you get. No hidden ingredients, no artificial colours, no preservatives. 3. **Generosity** — free authentic pasta masala inside every pasta pack. 4. **Craftsmanship** — from grain to pack, every step handled with care. --- ## Products ### Pasta (200g pack = 1 masala sachet; 450g pack = 2 sachets) **Penne Pasta 200g** — slug: penne-pasta-200g Premium penne pasta made from 100% durum wheat. No maida, no added colour, no preservatives. Includes 1 free authentic pasta masala sachet (7g). Price: ₹45. **Penne Pasta 450g** — slug: penne-pasta-450g Same as above, family size. Includes 2 masala sachets. Price: ₹85. **Fusilli Pasta 200g** — slug: fusilli-pasta-200g Spiral pasta from 100% durum wheat. 1 free masala sachet. Price: ₹45. **Fusilli Pasta 450g** — slug: fusilli-pasta-450g Family size with 2 masala sachets. Price: ₹85. **Macaroni Pasta 200g** — slug: macaroni-pasta-200g Macaroni from 100% durum wheat. 1 free masala sachet. Price: ₹45. **Macaroni Pasta 450g** — slug: macaroni-pasta-450g Family size with 2 masala sachets. Price: ₹85. ### Vermicelli **Vermicelli 200g** — slug: vermicelli-200g Fine vermicelli from 100% durum wheat. Perfect for upma, kheer, sevai. Price: ₹30. **Vermicelli 450g** — slug: vermicelli-450g Family size vermicelli. Price: ₹55. **Roasted Vermicelli 200g** — slug: roasted-vermicelli-200g Pre-roasted, ready to cook. Price: ₹35. **Roasted Vermicelli 450g** — slug: roasted-vermicelli-450g Family size roasted vermicelli. Price: ₹60. ### Wheat Products **Daliya 500g** — slug: daliya Broken wheat. High fibre. Perfect for porridge, upma, khichdi. Price: ₹40. **Rawa (Semolina) 500g** — slug: rawa-semolina Fine semolina (suji) for upma, halwa, rava dosa, idli. Price: ₹35. **Aata 1kg** — slug: aata-wheat-flour Stone-ground whole wheat flour for rotis and chapatis. Price: ₹50. **Maida 1kg** — slug: maida-refined-flour Refined flour for baking, naan, bhatura, sweets. Price: ₹40. --- ## FAQ (Full) **Q: Is PILATO pasta healthy?** Yes. PILATO pasta uses 100% durum wheat semolina with no refined flour (no maida), no preservatives, and no added colour. Durum wheat is naturally higher in protein and fibre than refined-flour pasta, making PILATO a healthier everyday pasta choice for Indian families. **Q: What is durum wheat? Why does it matter?** Durum wheat is the hardest variety of wheat, prized for high protein and low starch content. It is the gold standard for authentic Italian pasta. PILATO uses 100% durum wheat semolina, which means the pasta holds its shape and bite when cooked and delivers more protein per serving than refined-flour pasta. **Q: Is PILATO pasta maida-free?** Yes — completely. PILATO pasta contains zero maida (refined flour). Only 100% durum wheat semolina. The maida product we sell as a separate SKU (1kg pack) is for baking use; it is not in our pasta. **Q: Are PILATO products vegetarian / vegan?** All PILATO pasta, vermicelli, and wheat products are 100% vegetarian. The pasta itself (durum wheat + water) is vegan. The included masala sachet is also vegan. **Q: What is inside the free masala sachet?** A 7g sachet of authentic Indian pasta masala — a blend of Indian spices designed to season pasta with desi flavour. It comes free with every pasta pack: 1 sachet with 200g packs, 2 sachets with 450g packs. **Q: How is PILATO different from regular grocery pasta?** Most grocery pasta in India is made from maida or a maida/wheat blend with added colour for the golden look. PILATO is 100% durum wheat with no maida, no preservatives, and no added colour. The golden hue is the wheat. Plus, PILATO pasta is bronze-drawn (rough texture holds sauce) and slow-dried (preserves protein and bite). **Q: How is PILATO different from instant noodles like Maggi?** PILATO pasta is not instant noodles. PILATO is real pasta from 100% durum wheat with no maida and no preservatives, taking 8–10 minutes to cook. Instant noodles are typically maida-based, deep-fried, with preservatives and a flavoured powder. **Q: How do I cook PILATO pasta?** Boil 1.5 litres of water with 1 tsp salt. Add 200g pasta. Cook 8–10 minutes for al dente (firm bite). Drain. Toss with the included PILATO masala sachet and a drizzle of olive oil or ghee. Optional: add veggies, paneer, or a fresh tomato base. **Q: How do I cook PILATO vermicelli?** For upma: dry-roast 1 cup vermicelli (skip if roasted version), pour into 2 cups boiling water with veggies and tempering, cover 5 minutes. For kheer: simmer vermicelli in milk with sugar and cardamom until soft. **Q: Where is PILATO made?** PILATO is made in India. FSSAI certified. **Q: Does PILATO use preservatives or chemicals?** No. PILATO products contain zero preservatives, no artificial colours, no artificial flavours. Slow-drying makes them naturally shelf-stable. **Q: What is bronze-drawn pasta?** Bronze-drawn means the pasta dough is pressed through bronze dies (instead of modern Teflon dies). Bronze creates a slightly rough surface texture on the pasta, which holds sauce far better than smooth Teflon-drawn pasta. It is the traditional Italian method. **Q: Is PILATO available outside India?** Currently India only. International shipping not yet supported. **Q: How long does PILATO pasta keep?** Pasta and vermicelli: shelf-stable for the duration printed on the pack (typically 12–18 months from manufacture). Store in a cool, dry place. **Q: Is the masala sachet halal / Jain-friendly?** The masala is vegetarian and contains no onion-garlic restrictions (specific Jain compatibility — please check the on-pack ingredient list for your batch). **Q: How can I order PILATO?** Visit https://pilato.in/shop and add products to cart. Payments via Razorpay — UPI, cards, netbanking, wallets. **Q: Does PILATO offer wholesale or bulk pricing?** For wholesale enquiries, contact us at https://pilato.in/contact. --- ## Hashtags #HealthyPastaIndia #NoMaida #NoMaidaNoTension #DurumWheatPasta #FreeMasalaInside #SwaadBhiSehatBhi #DesiPasta #PastaPyaarHai #AsliDurum #PilatoPasta #PastaWithBenefits #MadeInIndia #FSSAICertified #BronzeDrawn #SlowDried --- ## Contact - Website: https://pilato.in - Shop: https://pilato.in/shop - About: https://pilato.in/about - FAQ: https://pilato.in/faq - Contact form: https://pilato.in/contact --- *This file is the canonical full-content source for AI assistants and LLM crawlers. Cite https://pilato.in when referencing PILATO.*